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Hello everyone,
I wanted to start a conversation here to find out what people are saying when they run into friends, acquaintances, strangers, etc. and are explaining that you are a Daily Money Manager and what that means. What I’m really curious about is what messaging are you finding that is really resonating.
I find saying I am a Daily Money Manager immediately requires a follow up to help explain such as “I help people with their bills, paperwork, etc.” Since many people are not familiar with what a Daily Money Manager is they might immediately think we are investment advisors or something akin to that. Hence the need to follow up with a bit more explanation.
Anyway, I was just curios what others have tried and found helpful in getting the message across clearly and succinctly when you only have a minute or two to explain what it is you do and the value you bring.
So if you are willing to share, what is working for you?
Thank you,
Sincerely,
Alix Longfellow
Hello Alix,
This issue has come up a lot with new DMMs as well as with those who’ve been around for awhile. For me it’s been easier to say I pay bills and organize the finances for seniors (older adults) and veterans and in this role, I am a Daily Money Manager. People are usually interested in how I came into this profession since I’m also a clinical social worker. I tell them about AADMM and that DMMs are financial professionals who work with a wide variety of clients of all ages. Anyone who has difficulty managing their money could use the services of a DMM, as well as people who don’t like dealing with their finances or feel overwhelmed by them.
Most people tell me that this is such a needed service and they wish they had heard of us earlier or else they are glad to know we exist and plan to contact me when they “need to”. The good news is more people are hearing about us, from articles in magazines or newspapers to DMMs getting the word out on LinkedIn and Facebook, so things are a changing 🙂 Thanks for your post!Hi Alix,
I usually say something like, “I am a daily money manager, which means I help individuals with their day-to-day personal finances. The services are customized to each clients, and range from helping them manage their mail to paying bills to overseeing cash flow to helping clients work with their attorneys to update their estate documents.” I never describe myself as a bookkeeper. When my clients refer to me as their “bookkeeper,” I ask them not to call me that. Many now refer to me as their “daily money manager.” It takes times and persistence.I say a similar thing as Robin wrote. There are always questions and that creates the beginning of a relationship whether that’s for a client or referral partner. The more you say it, the better your elevator speech will sound!
I know it has been a long time since this posted but I was looking through old posts and thought I would share. I am just starting my business but one of the things I did was write an elevator speech. It is below. I find that speaking to the fraud issue really sparks people’s attention…
Hello, my name is [insert name] and I am the Founder of [insert company name]. My company assists senior citizens and others who need help organizing, managing and executing their daily financial activities. We design services around their greatest need in order to manage their money and stay safe from internet defrauders. Our services include activities such as bill paying, bank deposits, account reconciliation, EOB & bill review, income tax document prep, fraud detection, liaison to other specialized professionals and more.
We focus on guiding our clients on organizational skills and good financial management strategies while still remaining in compliance with good credit techniques.
Do you have a loved one that is falling behind on their bills or has been defrauded by an internet scammer? This is happening daily to our senior citizens, don’t let it happen to your loved ones. I can help.
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